Land promotion

Land Promotion and Site Allocation Support

Planning support for landowners and promoters seeking to understand, evidence and advance the development potential of land through plan-making or planning strategy.

Discuss land promotion

What this service covers

  • Site promotion strategy and planning policy review
  • Local plan representations and call-for-sites support
  • Development potential, constraints and opportunity analysis
  • Coordination of proportionate technical inputs
  • Planning narrative for landowner, promoter and developer discussions

A planning-led promotion strategy

Successful land promotion needs a clear planning narrative that explains why a site is suitable, available, achievable and capable of contributing to local development needs. The service focuses on the planning case and the evidence needed to support it.

Related services

Other planning support

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Planning Applications

Planning strategy, planning statements and application management for residential, commercial and mixed-use proposals.

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Planning Appeals

Clear appeal strategy, robust grounds of appeal and written representations following refusal or non-determination.

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